Calculate your return on investment

Google Ads ROI Calculator

Considering using Google Ads for your business, but worried about how much money you'll need to spend to get the results you need?

If you'd like to chat about your results or get some more information on how Google Ads could work for your business, submit your form with your name and email at the end.

Form Guidance

Ad Spend: In the Ad Spend field, enter the amount of money that you plan to spend on AdWords for an entire month. For example, if you’re considering spending £500 a month on Google Ads, enter £500. This doesn’t include the management fee of a Google Ads partner.

Cost Per Click (CPC): The cost per click is simply the price that you will pay for each click on your ads. This can vary significantly between industries and the products or services you sell, but the average CPC is between £0.66 and £1.32. In this field, enter your estimated CPC, such as “1.50” for £1.50 CPC.

Site Conversion Rate: Your conversion rate is the percentage of visitors to your website that convert – or do what you want them to do! Whether this is making a purchase, submitting a form, engaging with your live chat or signing up for a subscription, enter your percentage here. For example, “5” for 5%.

Average Sale Value: The average sale value or selling price is a term that refers to the average price your goods or services are sold for. You can estimate this or divide your total revenue earned by total number of orders. In this field, enter the cost without the currency symbol – £55 becomes “55”.